My latest column on DemandGen Report, “Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads,” appeared today. It opens: We’re at a crossroads in modern B2B demand generation. Fifty-eight percent of marketing automation adopters cite “generate more leads” as a key motivator, according to Gleanster. Similarly, 78% of B2B marketers report “generating high quality [...]![]()
